This is another action-oriented blog, offering you 11 Local Marketing Strategies for 2021. The growth of the digital age has completely changed the face of marketing, especially local marketing. Blogs like this one are very important to understand how to market your business, especially if you are new to the world of digital marketing.
- Strategy 1: Pinpoint your best marketing channels
- Strategy 2: Build a solid content strategy
- Strategy 3: Create an outstanding website with optimized SEO
- Strategy 4: Market your location, not your inventory
- Strategy 5: Leverage content to motivate customers
- Strategy 6: Launch an Mobile App (by 2021)
- Strategy 7: Embrace social media for Local business marketing
- Strategy 8: Offer Excellent Customer Service to Compete with competitors
- Strategy 9: More content is needed to attract more customers. Consider live streaming
- Strategy 10: Offer discounts on social media platforms to generate more followers.
- Strategy 11: Collect reviews and testimonials from your customers.
- Strategy 12: Use Video Marketing to Boost Your Business
Strategy 1: Pinpoint your best marketing channels
Every company has a set of resources to allocate for marketing. It is important to know which channels are the most effective when they are deployed. The first step is finding the best channels that you can use for marketing your business.
Strategy 2: Build a solid content strategy
To stay ahead of the competition, you need to keep up with your customers. The best way to do that is by providing them with quality content. This will help them stay informed about your products and services. It will also provide them with valuable information for their own businesses. It’s important to know what type of content your customers want so you can give it to them in a timely manner.
Strategy 3: Create an outstanding website with optimized SEO
The internet is evolving faster than any other time in history. With this evolution, many businesses are choosing to not have a website at all due to the popularity of social media. However, there are still many benefits to having a website. One of these benefits is that websites have better SEO – search engine optimization.
Sales conversions are moving online. Customers are making purchases through their computers, tablets, and smartphones. You should ensure that your website is optimized for mobile devices to capture potential customers during their idle moments.
Another benefit of having a website is that it helps with branding and awareness, which can help increase sales.
Strategy 4: Market your location, not your inventory
If you want to create a successful sales strategy for 2021, then you need to take into account the power of location marketing. It’s important to be present at every major point of contact within your community. Utilize digital tools like Instagram Stories and Facebook Live to share unique events at your retail store.
For example, during the holidays you could use Instagram Stories to show how your store is decked out for Christmas and highlight a sale or promotion. As a small business, live video is a great way to show off your personality to your customers. Take advantage of cost effective ways to promote your business to a wider audience.
Strategy 5: Leverage content to motivate customers
Once content is written, find out what motivates your customers. If they are interested in health, focus on the health benefits of your products. If they are interested in environmental impact, highlight how your company works to reduce waste and increase sustainability. Make sure social media reflects the themes you have chosen to promote so that it remains a strong part of your marketing strategy.
Strategy 6: Launch an Mobile App (by 2021)
Mobile apps are important for many reasons. For one, they help you stay up-to-date with your customers. As their needs change, you can easily release an update to meet their new needs. They also allow you to track data and know where your customers are which helps with marketing efforts.
Don’t just set up a Facebook page, do what it takes to BUILD your business on social media. Spend time developing a brand voice and tone that speaks to the people you want to attract. Ask for customer feedback so you can improve your product or service based on what they need. Use contests, giveaways, live chats, live videos, etc. to keep things fresh so people are continually coming back because they know they’ll get something new and exciting every time!
Strategy 8: Offer Excellent Customer Service to Compete with competitors
One of the best ways to compete with bigger competitors is to offer excellent customer service. This strategy will show you exactly how to give your customers the excellent customer service they deserve.
Strategy 9: More content is needed to attract more customers. Consider live streaming
The goal of live streaming is to provide a more personal connection with your audience. It’s not just about your products and services, but about telling your story in the most authentic way possible. Live streaming will attract more customers because it puts all viewers on the same level and allows for a more collaborative experience.
One of the most effective ways to grow a social media following is by generating a discount offer that your customers can share on social media. You can also incentivize social shares by promising a discount coupon for their next purchase in return for generating more followers.
Try this: Include a social sharing button on your product pages and let customers know you’ll send them a discount coupon for their next purchase if they share your product on Facebook, Twitter or Pinterest.
Strategy 11: Collect reviews and testimonials from your customers.
Review sites such as Yelp, Google+, and Facebook allow for reviews of all types including testimonials. By responding to comments and taking the time to thank customers, you are showing that you are serious about building relationships with people.
You can also use review sites to ask for customer testimonials, recommendations, and referrals. Just be sure to provide a link to your website so people can share their experience.Use these reviews to further enhance your brand and create a customer-centric experience.
Strategy 12: Use Video Marketing to Boost Your Business
Video marketing is one of the hottest trends in the business world today. It’s effective and easy to do!
The beauty of video marketing is that it’s a quick and easy way to promote your business. It can help people learn about your business, gain trust in you, and encourage them to share your brand with others.
We hope we were able to give you a few ideas to think about as we move into 2021. If you would like to learn more about these strategies and how to use them, we encourage you to contact us anytime. Thank you for reading and we wish you all the best.